Ferring - Little Night Time Accidents

I worked on a campaign for Ferring Pharmaceuticals called "Little Nighttime Accidents", which addressed the sensitive topic of childhood bedwetting by promoting desmopressin, a common, effective medication for children with bedwetting (nocturnal enuresis), which reduces nighttime urine production. However, the marketing team at Ferring didn't want to make this come across as a typical medical sales video for the product. Instead, this was to help to educate parents and children and assure them that there is a medical solution.

The challenge was to create awareness and provide support for parents and children in a way that didn't feel clinical, scary or embarrassing. The need was to bridge the gap between a medical issue and a supportive, heartwarming solution.

Focusing on a charming, illustrative style. I used imaginative analogies and "adventure" scenarios to explain the situation to children, while keeping the tone professional and reassuring for parents. I was responsible for the visual journey from the initial sketched storyboards and style frames through to the final motion piece.