Ferring - Little Night Time Accidents

We were approached by Ferring Pharmaceuticals to tackle a sensitive topic for parents who are faced with children who have bedwetting issues. The challenge was to create awareness that provided insight and support and, most of all, made parents and children rest assured that there is a solution at the end of the tunnel.

The idea was to not only get parents to engage but to involve their children by telling a heart-warming adventure of a little boy experiencing common issues faced by so many children through imaginative scenarios and analogies that are light-hearted and charming.